OREO SUPER BOWL
Own The Ads
What if every Super Bowl ad concept was decided by twisting an OREO?
The Concept
For each Super Bowl ad that aired, OREO posted a video depicting the brainstorm that lead to the final product. As it turns out, ad creatives are using OREO cookies to make all the hard decisions…
Doritos' Ad
The Twist
Squarespace’s Ad
The Twist
Kawasaki’s Ad
The Twist
Each video was concepted, written, filmed, and edited in the week leading up to the Super Bowl. They were then posted in real time to OREO’s socials as each brand’s corresponding ad was broadcast.
Paramount Plus’ Ad
The Twist
Pringles’ Ad
The Twist
At the end of the night, we dropped the most meta twist of all.